ChatGPT exists so why would anybody hire a writer? Can a writer even do a better job than AI can anymore?

Let’s see what ChatGPT wanted me to write for this intro:

In an era where AI tools like ChatGPT are readily available, it might seem tempting to rely solely on technology for your writing needs. However, hiring a professional writer offers distinct advantages that AI simply can’t replicate. A human writer brings creativity, nuanced understanding, and a personal touch to your content, ensuring it resonates deeply with your audience. They can adapt to your specific brand voice, handle complex topics with sensitivity, and inject genuine emotion into their work. While AI can assist with drafting and idea generation, a skilled writer ensures your content stands out, engages readers, and effectively communicates your message.

Thanks for taking my side, ChatGPT, but I suspect your handlers told you to say that. It’s not bad but to me it’s pretty obvious that it’s AI.  Let me just go through some old unedited introductions on various topics that I’ve written about and see what it came up with.








Maintaining a clean house can seem like a daunting task, but with the right strategies and habits, it becomes manageable and even rewarding. 

Whether you’re an adult coloring enthusiast or a parent helping a child with their coloring book, achieving precision and staying within the lines can sometimes feel like a daunting feat.

In today’s digital age, having an efficient and reliable communication system is crucial for the success of any small business.

In a fast-paced world where our minds are often filled with an incessant stream of thoughts, writing things down can be a game-changer.

Once you’ve seen it enough, you start to find the patterns. Everything is “daunting”. We always “delve into” the subject. We’re always in a “digital age” and a “fast-paced world”. The sentence structures are all the same and nothing stands out.

Don’t get me wrong, I use AI to write. It can speed up the process so I can charge a price that a client is actually willing to pay. If I had to spend hours researching, writing and editing a subject, it would just be more than someone is willing to pay per blog post. 

We just need to think of AI as a calculator. We use calculators to speed up math but if we don’t know the formulas to begin with, we still can’t just do the job of a physicist (or whatever). AI can get you started but the writer must be able to edit the content in a way that is conversational and engaging. I’ve seen it with my own eyes – if I write a post from scratch, people spend a longer time reading it. 

The Role of AI in Writing

AI’s role in writing is multifaceted. Here are a few ways ChatGPT is currently being utilized

Content Generation: AI can quickly produce large volumes of content, which is particularly useful for businesses needing regular updates for blogs, social media, and other marketing channels.

Editing and Proofreading: AI tools are excellent at identifying grammatical errors, suggesting improvements, and ensuring consistency in tone and style.

Idea Generation: For writers facing writer’s block, AI can provide prompts and suggestions to spark creativity.

Personalized Content: AI can tailor content to specific audiences by analyzing data and user preferences.

Creativity and Emotion: Writing is an art that often involves expressing emotions, weaving intricate narratives, and crafting unique voices. AI, while proficient in generating text, lacks the emotional depth and creative intuition that human writers possess.

The information is there but it’s dull, robotic and soulless. In saying that, some writing doesn’t need a lot of creativity. If you just need a product description and you know most people are going to skim it, if they even read it at all; well, why not save the time?  

But if you do want your writing to resonate with the reader on an emotional level, AI just can’t do that. It doesn’t have compelling stories and personal experiences that it can bring into the work. People like that stuff!

Also, it can get things very wrong. Once I asked Jasper about dealing with spiders in the workplace for a client specialising in workplace health and safety in the construction industry. Just read this absolute gem (my favourite parts are in bold):

And did I mention that it can be repetitive?

In conclusion, ChatGPT and other AI models are not poised to steal all the jobs from writers. Instead, they offer exciting opportunities for collaboration and innovation, enabling writers to work more efficiently. The key lies in embracing AI as a tool that complements and enhances human writing, rather than viewing it as a replacement. The future of writing is bright, with AI and human writers working hand in hand to create compelling, diverse, and impactful content.

From my human perspective, I still feel like the writers are going to be okay. Assuming a business has the budget for a writer, and they don’t have the time to do keyword research, proof-reading, fact checking and editing, they’re still going to need a writer or digital marketing expert to fill content for them anyway. If they don’t have the budget and they’ve no choice but to fill out their own website with ChatGPT, well they weren’t going to hire a writer anyway, right? Just remember, while AI may seem… “daunting,” it’s nothing more than a jumping off point. It’s a calculator.